Black Orchid launched in March 2008 and is the brainchild of designer Julien Jarmoune who, feeling the market was saturated with ostentatious designs, decided to create an elegant jean that would appeal to women of all ages. The origins behind the name lie in the fact that a Black Orchid is rare and highly desirable. Jarmoune likens Black Orchid denim to the flower because it has a rarity and beauty found in something so basic and affordable.
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